Blog

Just some thoughts and musings.

Client Focus: Tip Hero

This past week marks the push into a new year and my 100th video with my biggest client to date; Tip Hero. The best news of my year came out as well, one of the first videos I created for Tip Hero went viral beyond what was expected, and became the number one video hosted on Facebook by interactions.  

Tip Hero is a lifestyle blog that mostly focuses on homemaking and kitchen hacks. They were already pretty dominant in that webspace when I first came to them, and I was surprised to meet with only one guy at a co-working facility. He told me about how Facebook was gunning to be the next YouTube, and how he wanted to utilize the many followers they already had on Facebook. We planned to experiment, and a few days later we were shooting some kitchen tips there in a conference room. Those first few videos did so well we kept going, moving the  shoots to his own apartment where we had access to a kitchen.

 

Lovley Chef Erin Mixing up Something Good

Lovley Chef Erin Mixing up Something Good

One of Our Sponsored videos featured on Food Network

One of Our Sponsored videos featured on Food Network

That turkey leg was delicious by the way

That turkey leg was delicious by the way

Early on, it became apparent that videos involving food were gaining more shares than others. We adjusted course and started out with very simple recipes, but some of the more complex ones gained even better traction. While neither of us were strangers in the kitchen we also found that these recipes needed to be workshopped and occasionally "fixed" (sometimes while shooting) and the two of us were not equipped to prevent these kinds of kitchen disasters. There were admitedly a couple of Pinterest Fails in there too. So we added a professionally trained chef to our team. We also rented a separate apartment with a nice kitchen to use as a dedicated filming studio. The quality and reach of the videos started to go up, and Tip Hero decided that we needed to make this a major part of the business plan.

We now have an even bigger studio on our hands, a second videographer and two additional chefs. We even receive requests for sponsored content by some big names in the food industry. So much growth in just 4 months! This video below  is a complication of some of my favorite shots and recipes that I personally have done in that time. Please enjoy, and keep an eye out in your Facebook feed, you may just see one of my videos or even my hand!